At VNM USA, we embark on a brutal search for the story in a brand. It is in that story that a brand defines its authenticity and credibility. Only through that story can a brand execute insightful strategy, create intelligent communications, and develop meaningful products. VNM USA specializes in unearthing the core story of a brand.
By defining the timeless and indisputable truth of a brand, we can distill the essence of what that brand means to consumers. Only with the irrefutable truth, can we distill a brand’s advertising to a single, unanimous message – one that the consumer can connect with.
Our value of minimalistic and impartial design comes from an objective appreciation of a brand’s identity. There is no room for ego, self-expression or the gratuitous flourishes from the hand of a designer. So before we answer a brief, we ask: why, why, why?
Ultimately, We don’t react to short-term trends and fads. It’s more important to create lasting products that never go out of fashion. Our philosophy means we rigorously research a brand’s DNA, emerging material sciences, innovations in construction, long-term performance requirements and functional aestheticism. Only then can we fully understand a product’s need and make sure that it will be eternally fit-for-purpose.