In anticipation of the launch of their second travel backpack, Arcido partnered with our ad buying department. Since Minimalist travel backpacks are plentiful, Arcido was having trouble differentiating theirs from the others.

Instead, of forcing it on Digital Nomads (the common buyers of these backpacks), we found another consumer segment, Hypebeasts, who had never been exposed to these types of backpacks before.

Their campaign with us resulted in a 1,673% ROI. Working with Arcido taught us the importance of seeding new markets for a product – seeking consumer personas that haven’t yet been tapped.