Partnering with visual artist and street muralist, Peter Vu, was a great opportunity for us to spread his message through campaigns and new mediums.
Our collaboration was first spurred when he asked us to document his creative process and create a digital experience that conveyed the emotions he feels during a project.
Then, when the iPhone unexpectedly launched the iMessage App Store, we capitalized on the supply side of an entirely new marketplace by being one of the “first to market” artists to create iMessage Stickers.
