Work

How does a digital artist sell a one-of-one?

In anticipation of the launch of their second travel backpack, Arcido partnered with our ad buying department. Since Minimalist travel backpacks are plentiful, Arcido was having trouble differentiating theirs from the others. Instead, of forcing it on Digital Nomads (the common buyers of these backpacks), we found another consumer segment, Hypebeasts, who had never been […]

When Rob Bowhan, former Former Brand Architect at Under Armour, was looking to branch out and create his own streetwear brand and storefront, he settled on Madison, Wisconsin – where there was a small, but growing population of streetwear enthusiasts. A year in, foot traffic and the word-of-mouth audience alone were enough to sustain his […]

What if the car could talk to the city?

What if the smallest screen was the best place to collect art?

Amidst the global growth of constant content streaming and other passive, long-form consumer engagement methods, Providence St. Joseph Health wanted a means to connect with their existing and new patients any time of any day in a novel way. The product we delivered to them was the Future of Health Radio – an omni-present, 24-hour […]

What if emerging technology had a culture magazine instead of a press release?

What if the project was the artist?

After a year of on-and-off lockdowns, shift to remote (commute-free) work, and the resulting change in consumption behaviors, Starbucks found themselves in the red in 2020 – and in need of a big holiday season. The Starbucks Holiday Gift Card is a perennial winner for their business, but this year they introduced it with a […]

What if a medical field that nobody can market got a global day?