When Rob Bowhan, former Former Brand Architect at Under Armour, was looking to branch out and create his own streetwear brand and storefront, he settled on Madison, Wisconsin – where there was a small, but growing population of streetwear enthusiasts. A year in, foot traffic and the word-of-mouth audience alone were enough to sustain his business, but not grow it. He needed to go digital.
Our team built an ecommerce strategy based around Shopify and agile SEO practices that made him formidable in capitalizing on the swift sell-outs and exclusive releases that streetwear is known for.
Within two quarters, August Shop’s eCommerce store surpassed its in-store sales, leading to a 157% increase in monthly revenue.